Gentle & Hardworking
Driven by a mission to reduce single-use plastic packaging and harmful chemicals, all our products are mild, plant-based, 100% readily biodegradable, and packaged to be refilled over and over again.
"WHAT A GREAT CHANGE! Switching to this laundry detergent is one of the best things I’ve ever done. It cleans as well as TIDE, maybe better, and is safe, economical and … I love that I use only 2/3 of an ounce to get those results- that’s 2/3 of a shot glass, folks! I’m going to buy more BEFORE IT'S SOLD OUT!"
- Melody B.
Concentrated formulations for a sparkling clean.
100% Pure essential oil scents and unscented
Plant-based, biodegradable formulations
Glass bottles and low plastic refill packaging
No sulfates, no phthalates, no parabens, no synthetic fragrance, no dye, no MIT/BIT preservatives, just simple, effective, plant-based raw materials that will biodegrade quickly and completely.
Back in 2010, desperate to reduce the amount of single-use plastic bottles we were recycling each month, I created a refill station where people could come refill their bottles over and over. That first refill station in Brooklyn NY as now become a national movement to reduce waste. Read more about our story.