about us

Our story

Common Good was founded as a small initiative to reduce the amount of single-use plastic generated by household soaps and cleaners. As parents we were not only concerned with the amount of recycling piling up, but were also troubled by the ingredients found in those products. After searching the neighborhood in vain for safe, refillable household soaps and cleaners, we decided to launch Common Good in 2011. We developed green, biodegradable formulas that are Leaping Bunny certified and safe around kids and pets. We created a range of reusable plastic and glass bottles that can be refilled at our refill stations located nationwide. Our innovative, modern design offers an alternative to single-use plastics, making Common Good clean in every way.

Our team

Sacha Dunn, Founder + CEO
Born and raised in Sydney, Australia, Sacha spent her early career as a stylist and editor, working with brands like Pottery Barn and Target and publications such as House & Garden, Food & Wine and Real Simple Magazine. On top of her duties as founder and CEO, Sacha is also responsible for all of the Common Good illustrations. She lives in Williamsburg, Brooklyn with her husband, Edmund, kids, Max and Sadie and Lucy, the dog.

favorite pie: home-made rhubarb
spirit animal: a horse

Tara Conway
, Operations Manager
Tara hails from Chicago, IL., where she developed her interest in environmental policy, resource conservation, farming and preparing dinner. At Common Good, she oversees production, sourcing, and logistics. 

favorite pie: key-lime
spirit animal: red fox

Genevieve Wollenbecker
, Customer Service & Communications Manager
Born on Guam and raised in Hawaii, Genevieve has a background in creative writing, teaching and art history. Her role at Common Good encompasses customer relations, creative lead on marketing campaigns and a lot of copy-editing. 

favorite pie: chocolate-haupia
spirit animal: cross between a chipmunk and a hummingbird

Isabelle Raphael
, Marketing & Brand Strategy
After fleeing the sunny beaches of Australia for the crowded subway of New York, Isabelle worked for magazines and digital platforms. Then she saw the light, and realized marketing a sustainable and environmentally conscious product was more fulfilling then finding photos of Kim Kardashian's shoes.

favorite pie: apple and rhubarb crumble
spirit animal: cocker spaniel



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